That’s Who We R®

WASHINGTON (February 25, 2019) – While many people know that a Realtor® helps buy and sell homes, what they may not know is that only a Realtor® is a member of the National Association of Realtors® and subscribes to its Code of Ethics. It’s the Realtor® Code of Ethics that inspired the association’s powerful new “That’s Who We R®” campaign, which launched today. The campaign aims to reinforce the value of Realtors® as advocates for property owners, engaged community members and trusted advisors with in-depth knowledge of the industry.

“Our story is a century in the making as we began to set NAR members apart from the rest by establishing a Code of Ethics in 1913. This code is as relevant now as it was one hundred years ago; it’s our pledge of honesty, integrity, professionalism and community service as a true partner for buying or selling a home, or property,” said John Smaby, 2019 President, NAR. “‘That’s Who We R®’ reinforces that partnering with a Realtor®, delivers the peace of mind that can only come from working with a real person who is committed to their clients’ futures and neighborhoods just as much as they are.”

“That’s Who We R®” serves as a reminder of what NAR has always stood for, while signaling where the organization is heading. For Realtors®, the campaign is a rallying cry that instills pride in their everyday actions. For consumers, it’s an education about the Realtor® difference.

The integrated marketing campaign from Havas features a cinematic world inspired by the Realtor® mark that serves as a beacon throughout. Everything from the larger than life “R” at the beginning, to the angles and geometry used as transitional elements and across the numerous sets was inspired by the mark that sets Realtors® apart. The agency partnered with Director X, known for his visually distinctive style, to create something distinct and modern. “That’s Who We R®” features compelling stories about humans helping humans find homes and property, build communities and turn business dreams into realities.

“Our society has created trusted symbols from ‘Verified’ Instagram accounts to the Good Housekeeping Seal,” said Karen Goodman, Group Creative Director at Havas Chicago. “As we dug into this brand, we knew Realtors® were the real deal and needed to find a way to telegraph that to everyone. We needed to turn the ‘R’ into the trusted symbol you should look for when buying and selling property.”

The campaign content will be brought to life through strategic partnerships reflecting the modern ways in which our target audience consumes media, including linear and online video, streaming and terrestrial audio, social media, branded partnerships with multi-channel content makers such as VICE, Apartment Therapy, The Atlantic, HULU and more. The :30 “That’s Who We R®” TV spot can be viewed here, and more information about NAR is available at www.nar.realtor.

The National Association of Realtors® is America’s largest trade association, representing more than 1.3 million members involved in all aspects of the residential and commercial real estate industries.

Havas Creative, North America is a progressive creative agency network focused on being the most meaningful partner to the modern CMO. It offers a comprehensive mix of capabilities within three distinct networks; Havas, Arnold and The Annex, including creative, experience design, cognitive, data and technology as well as unique access to other Vivendi-owned properties. With agencies in NY, Chicago, Boston, Los Angeles, Atlanta and others, Havas North America brings nearly 2,700 of the most talented people in the business. As the most modern, flexible and agile network in the North America, Havas reinforces the following five key pillars in everything it does: creativity, culture, community, consumer experience and commerce. We are creators. We are data. We are social. We are ideas. For more information, visit havas.com or follow Havas on Twitter (@havas), Facebook (facebook.com/havas) and Instagram (@havas).

Havas Media North America drives meaningful connections between brands and people to deliver growth via award-winning marketing solutions. Fully integrated specialty units empower big agency resources while maintaining a bespoke, client-focused approach. Havas Media employs the “Havas Village” model, which unites all disciplines together under one roof: media, performance, analytics, digital, mobile, social, experiential, strategy, and creative. Named MediaPost’s 2017 Media Agency of the Year and Adweek’s 2016 U.S. Media Agency of the Year, Havas Media North America is a proud member of Havas Group, which operates in over 140 countries. Find us online at www.havasmedia.com or @havasmediausa.

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SWMO BOR Christmas Party

Southwest Missouri Board of REALTORS® 2019 Christmas Party, RPAC Auction and Installation of 2019 Officers and Directors

Southwest Missouri Board of REALTORS® 2019 Christmas Party, RPAC Auction and Installation of 2019 Officers and Directors

 
Join us Saturday evening, December 1st, at the Monett Historical Museum – 422 E. Broadway, to kick off the Christmas season with your fellow members.  We’ll also hold our annual RPAC Auction and Installation of our 2019 Officers and Directors that evening.  
 
We’ll have a great dinner buffet, catered by Patty Osterloh.  The cost of the buffet is $15.00 per person.  You can register for the event by CLICKING HERE.  Since we need to provide an accurate headcount, please register no later than Tuesday, November 27.

Renew the National Flood Insurance Program

Dear Member,

The National Flood Insurance Program (NFIP) will expire on July 31, denying necessary insurance coverage to homeowners and buyers in more than 20,000 communities nationwide. Congress must act now to reform and extend the NFIP.

Urge Congress to extend the NFIP and pass meaningful reforms to ensure long-term viability of the program

 

 

NAR Supports:

  • Reauthorizing and gradually strengthening the NFIP so it is sustainable over the long run;
  • Encouraging the development of private market options to offer comparable flood insurance coverage at lower cost than NFIP;
  • Providing federal assistance to high-risk property owners, including guaranteed loans, grants and buyouts in order to build to higher standards and keep insurance rates affordable;
  • Provide fair flood insurance rates that better reflect the property’s flood risk;
  • Improving flood map accuracy, so fewer property owners have to file expensive appeals.

Tell Congress to EXTEND NFIP and PASS Flood Insurance Reform

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Thank you for your support on this important issue!